The Journal · 26 articles

Websites that bring clients.

Fresh, practical notes on web design, conversion and brand — what's changing right now and what it means for a small business website.

Website Gets Visitors but No Enquiries? 7 Causes and FixesConversion

Website Gets Visitors but No Enquiries? 7 Causes and Fixes

People visit, nobody writes. The seven most common reasons small business sites stay quiet, plus a 60-minute check you can do today.

6 Nov 2026 · 7 min→
How to Choose a Domain Name for Your Small Business (.bg, .com, .eu)Web design

How to Choose a Domain Name for Your Small Business (.bg, .com, .eu)

.bg, .com or .eu? Short or descriptive? How to avoid the Bulgarian Latin-letters trap and make sure the domain is legally yours.

4 Nov 2026 · 7 min→
Is Your Website Too Slow? How to Test It and Fix It (2026)Web design

Is Your Website Too Slow? How to Test It and Fix It (2026)

How fast is fast enough? Google's three speed numbers, a 10-minute test you can do today, and how to decide between a quick fix and a new site.

2 Nov 2026 · 7 min→
Why Isn't My Website Showing Up on Google? Causes and FixesSEO & AI search

Why Isn't My Website Showing Up on Google? Causes and Fixes

Typed your business name into Google and found nothing? The usual causes, how to check each in minutes, and a 20-minute fix-it checklist.

30 Oct 2026 · 7 min→
How to Get Your Business Recommended by ChatGPT and Google AISEO & AI search

How to Get Your Business Recommended by ChatGPT and Google AI

AI already knows almost every local business — but gets nearly half wrong. What ChatGPT and Google AI rely on, what's hype, and a 30-minute check.

28 Oct 2026 · 6 min→
Who Owns Your Website? Domain, Hosting and Code ExplainedWeb design

Who Owns Your Website? Domain, Hosting and Code Explained

Your domain, hosting and code can each belong to someone else. Six contract questions and a 20-minute check to make sure your business really owns its website.

26 Oct 2026 · 8 min→
Website Accessibility Audit: What It Includes and When You Need OneAccessibility

Website Accessibility Audit: What It Includes and When You Need One

Scope, scans, keyboard and screen-reader tests, a prioritised report: what a proper accessibility audit includes, and five checks you can do today.

23 Oct 2026 · 6 min→
How Much Does an Online Shop Cost in 2026? (Bulgaria & EU)E-commerce

How Much Does an Online Shop Cost in 2026? (Bulgaria & EU)

From €1,250 to €9,000+: what decides the price of an online shop, what platforms charge every month, and the hidden running costs.

21 Oct 2026 · 6 min→
Do You Need a Multilingual Website? A Guide for Small BusinessesWeb design

Do You Need a Multilingual Website? A Guide for Small Businesses

Who really needs a bilingual website, why a translate button isn't enough, how hreflang works, and a 20-minute checklist to decide.

19 Oct 2026 · 6 min→
Do I Need a Website If I Have a Facebook Page? (2026)Web design

Do I Need a Website If I Have a Facebook Page? (2026)

Facebook page or a real website? When a page is enough, when it costs you clients, and a 15-minute test to decide.

16 Oct 2026 · 5 min→
Web Design in Pleven: What a Local Business Website Needs (2026)Web design

Web Design in Pleven: What a Local Business Website Needs (2026)

Local customers search on their phones, compare three results and call one. What a Pleven business website needs, how Google ranks local results, and what it costs.

14 Oct 2026 · 7 min→
Booking.com Can't Block Cheaper Direct Rates. Is Your Website Ready?Conversion

Booking.com Can't Block Cheaper Direct Rates. Is Your Website Ready?

The EU confirmed hotels can price freely on their own site. What changed in September 2026, what commission costs you, and what a direct-booking website needs.

12 Oct 2026 · 6 min→
How to Write a Website Brief (Free One-Page Template)Web design

How to Write a Website Brief (Free One-Page Template)

Before you ask for a quote, write one page: your business, the site's one job, pages, content, budget and deadline. Here's the template.

9 Oct 2026 · 7 min→
Website Builder or Web Designer? The 3-Year Cost Test (2026)Web design

Website Builder or Web Designer? The 3-Year Cost Test (2026)

Wix, Squarespace or a web designer? Real 2026 prices, the three-year maths, platform lock-in and a quick checklist to decide.

7 Oct 2026 · 5 min→
Website Maintenance: What It Includes and What It Costs in 2026Web design

Website Maintenance: What It Includes and What It Costs in 2026

A website isn't a one-off purchase. What maintenance includes, indicative 2026 prices in Bulgaria/EU, red flags in offers and a 30-minute self-check.

5 Oct 2026 · 6 min→
Is a One-Page Website Enough for Your Small Business?Web design

Is a One-Page Website Enough for Your Small Business?

One page or several? When a one-page site is enough, where it quietly costs you Google traffic, and a 10-minute test to decide before you buy.

2 Oct 2026 · 6 min→
Online Shop Launch Checklist: What to Check Before Going LiveE-commerce

Online Shop Launch Checklist: What to Check Before Going Live

Withdrawal button, GPSR product details, checkout, couriers, speed, accessibility: the checks I run before any online shop goes live.

30 Sep 2026 · 6 min→
How Long Does It Take to Build a Website? (2026 Timeline)Web design

How Long Does It Take to Build a Website? (2026 Timeline)

Realistic 2026 timelines by site type, the five phases of a build, the real reasons projects run late — and a checklist to launch weeks sooner.

28 Sep 2026 · 6 min→
How to Get Your Business on Google Maps (2026 Step-by-Step)SEO & AI search

How to Get Your Business on Google Maps (2026 Step-by-Step)

Create or claim your Google Business Profile, pass video verification on the first try and avoid the mistakes that get profiles suspended.

25 Sep 2026 · 7 min→
Logo vs Brand Identity: What Your Small Business Actually NeedsBranding

Logo vs Brand Identity: What Your Small Business Actually Needs

A logo is a mark; a brand identity is the system around it. When each makes sense, what it should include, what it costs in 2026 and what to check first.

24 Sep 2026 · 7 min→
7 Signs It's Time for a New Website (and a Test for Each)Web design

7 Signs It's Time for a New Website (and a Test for Each)

Slow on mobile, not on Google, no enquiries, prices still in leva? Seven signs it's time for a redesign, with a quick self-test for each.

24 Sep 2026 · 6 min→
What a Business Website Legally Needs in Bulgaria & the EU (2026)Web design

What a Business Website Legally Needs in Bulgaria & the EU (2026)

Euro-only prices since August, a new 'withdraw from the contract here' function for shops: what your website must show by law in 2026.

24 Sep 2026 · 7 min→
14 Questions to Ask a Web Designer Before You Hire ThemWeb design

14 Questions to Ask a Web Designer Before You Hire Them

Whose name is the domain in? Who writes the texts? What happens if it breaks? 14 questions to ask before you hire a web designer.

24 Sep 2026 · 5 min→
WordPress or a Custom-Built Site? What Small Businesses Should ChooseWeb design

WordPress or a Custom-Built Site? What Small Businesses Should Choose

WordPress runs 40% of the web, but 91% of its new vulnerabilities come from plugins. Here's how to choose between WordPress and a custom-built site.

24 Sep 2026 · 5 min→
How Much Does a Small Business Website Cost in 2026?Web design

How Much Does a Small Business Website Cost in 2026?

Why one designer quotes €400 and another €4,000 for the same site — real 2026 price ranges, hidden costs and a quote-comparison checklist.

24 Sep 2026 · 5 min→
The European Accessibility Act is checking websites now. Is yours ready?Accessibility

The European Accessibility Act is checking websites now. Is yours ready?

Since June 2025 the EAA is law, and in 2026 online shops are being scanned. Who's covered, what it means for your site and the six fixes that solve most of it.

23 Sep 2026 · 4 min→
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