Fresh, practical notes on web design, conversion and brand — what's changing right now and what it means for a small business website.
ConversionPeople visit, nobody writes. The seven most common reasons small business sites stay quiet, plus a 60-minute check you can do today.
Web design.bg, .com or .eu? Short or descriptive? How to avoid the Bulgarian Latin-letters trap and make sure the domain is legally yours.
Web designHow fast is fast enough? Google's three speed numbers, a 10-minute test you can do today, and how to decide between a quick fix and a new site.
SEO & AI searchTyped your business name into Google and found nothing? The usual causes, how to check each in minutes, and a 20-minute fix-it checklist.
SEO & AI searchAI already knows almost every local business — but gets nearly half wrong. What ChatGPT and Google AI rely on, what's hype, and a 30-minute check.
Web designYour domain, hosting and code can each belong to someone else. Six contract questions and a 20-minute check to make sure your business really owns its website.
AccessibilityScope, scans, keyboard and screen-reader tests, a prioritised report: what a proper accessibility audit includes, and five checks you can do today.
E-commerceFrom €1,250 to €9,000+: what decides the price of an online shop, what platforms charge every month, and the hidden running costs.
Web designWho really needs a bilingual website, why a translate button isn't enough, how hreflang works, and a 20-minute checklist to decide.
Web designFacebook page or a real website? When a page is enough, when it costs you clients, and a 15-minute test to decide.
Web designLocal customers search on their phones, compare three results and call one. What a Pleven business website needs, how Google ranks local results, and what it costs.
ConversionThe EU confirmed hotels can price freely on their own site. What changed in September 2026, what commission costs you, and what a direct-booking website needs.
Web designBefore you ask for a quote, write one page: your business, the site's one job, pages, content, budget and deadline. Here's the template.
Web designWix, Squarespace or a web designer? Real 2026 prices, the three-year maths, platform lock-in and a quick checklist to decide.
Web designA website isn't a one-off purchase. What maintenance includes, indicative 2026 prices in Bulgaria/EU, red flags in offers and a 30-minute self-check.
Web designOne page or several? When a one-page site is enough, where it quietly costs you Google traffic, and a 10-minute test to decide before you buy.
E-commerceWithdrawal button, GPSR product details, checkout, couriers, speed, accessibility: the checks I run before any online shop goes live.
Web designRealistic 2026 timelines by site type, the five phases of a build, the real reasons projects run late — and a checklist to launch weeks sooner.
SEO & AI searchCreate or claim your Google Business Profile, pass video verification on the first try and avoid the mistakes that get profiles suspended.
BrandingA logo is a mark; a brand identity is the system around it. When each makes sense, what it should include, what it costs in 2026 and what to check first.
Web designSlow on mobile, not on Google, no enquiries, prices still in leva? Seven signs it's time for a redesign, with a quick self-test for each.
Web designEuro-only prices since August, a new 'withdraw from the contract here' function for shops: what your website must show by law in 2026.
Web designWhose name is the domain in? Who writes the texts? What happens if it breaks? 14 questions to ask before you hire a web designer.
Web designWordPress runs 40% of the web, but 91% of its new vulnerabilities come from plugins. Here's how to choose between WordPress and a custom-built site.
Web designWhy one designer quotes €400 and another €4,000 for the same site — real 2026 price ranges, hidden costs and a quote-comparison checklist.
AccessibilitySince June 2025 the EAA is law, and in 2026 online shops are being scanned. Who's covered, what it means for your site and the six fixes that solve most of it.
Custom design, fast build, SEO-ready from day one. Fixed prices, EU-wide.